SAN FRANCISCO, Calif. – December 23, 2014 – Virool, the fastest growing video distribution platform for marketers, today announced a new distribution product designed specifically for video marketing on the Facebook platform. Now brand marketers can broaden the reach of their Facebook videos by running them across the Virool ActivView line of products.
For the first time ever, user-uploaded video content to Facebook has overtaken YouTube uploads, marking a clear shift in consumer behavior in favor of the social network. Meanwhile, marketers and content creators are quickly adopting Facebook as part of their overall digital video strategy. The new Facebook video distribution service from Virool provides an opportunity for brands to engage with an audience that extends beyond the Facebook platform.
New video distribution platform for Facebook
Launching today is a first-of-its-kind distribution platform by Virool to help marketers make the most of their Facebook video strategy. Now, marketers who choose Virool’s managed service can distribute their Facebook videos across the Virool network of more than 100,000 publishing properties.
By partnering with Virool for their Facebook video distribution, brand marketers can:
• Seed their videos to a highly targeted audience based on key audience demographics and location
• Implement custom overlays including one-click sharing to other social networks
“We are already seeing a number of companies switching to Facebook as their primary video player,” said Alex Debelov, CEO of Virool. “By broadening our service to the Facebook platform, Virool is moving towards a platform agnostic capability that can help any video, hosted on any platform, reach an audience that deserves to see it. We are excited to bring video distribution to a new social network and help video marketers maximize their Facebook video strategies.”
About Virool Inc.
Virool is a programmatic video distribution platform for individuals, small businesses, and big global brands and their agencies. With custom players that enable one-click social sharing, advanced targeting, and a 100% transparent analytics platform, Virool promotes long-form digital content both programmatically and through direct native placements. More than 30,000 global paying customers have trusted the Virool platform to promote over 60,000 video advertising campaigns worldwide. Founded in 2012, Virool has raised $6.62M in seed funding from a collection of top VC firms and angel investors. It is the biggest seed investment that any Y-Combinator graduate has ever received.