SAN FRANCISCO, Calif. - January 28, 2016 - Virool, the leader in programmatic video distribution, today announced a significant milestone in the advancement of its platform. Having run more than 75,000 video advertising campaigns, the company has amassed a robust Data Management Platform with precision to reach more than 450 million unique profiles around the world. Today, Virool introduced a new Optimization Engine that leverages the DMP in order to best reach client KPIs.
About the Virool Data Management Platform (DMP)
The DMP from Virool allows it to collect, aggregate, analyze and ultimately activate audience profiles for client video campaigns. Virool uses cookie data to collect and store historical profiles across the web that are refreshed every two months, guaranteeing the accuracy of every profile in its system. Now advertisers on the Virool platform can combine their first-party audience data with Virool second-party data, that can be classified, segmented, and layered on top of BlueKai’s third-party data for hyper-targeted audience segments. Leveraging each powerful data set, advertisers have richer and more actionable information for personalized video campaigns.
About Virool’s Optimization Engine
The Optimization Engine from Virool is a powerful, machine learning algorithm that predicts the probability of an impression converting into performance metrics. With 450M profiles in Virool’s DMP, the Optimization Engine accurately analyzes historical performance of Virool campaigns to identify which impressions within a target audience will deliver maximum results. Sample KPIs include social sharing and interaction rates, as well as viewability.
“Virool believes in targeting people, not impressions,” said Alex Debelov, CEO of Virool. “With the backing of Virool’s robust DMP, we guarantee that our clients can receive personalized marketing programs that deliver better results and higher marketing ROI. It is the true essence of what our programmatic platform can do to help people spend smarter, and it’s just the beginning.”
