SAN FRANCISCO, Calif. – Virool, the fastest growing video distribution platform for marketers, today announced it will offer marketers online audience guarantees using TV-comparable metrics through Nielsen Online Campaign Ratings™. By leveraging Nielsen Online Campaign Ratings, Virool will help video advertisers forecast, measure and maximize their video campaigns across all three Virool ActivView ad units including ActivStream, ActivPage and ActivSocial.
“We know our clients want meaningful measurement and we want them to feel confident in the performance of their video campaigns,” said Alex Debelov, CEO of Virool. “Nielsen is known as the gold standard for audience evaluation and we’re excited to enable Online Campaign Ratings to guarantee objective, credentialed, third-party measurement for every video campaign that is run across the Virool platform.”
More than 30,000 global customers have trusted the Virool platform to distribute their video advertising campaigns and this collaboration will guarantee the performance of the Virool ActivView product line. With the combination of Virool’s impression level targeting and Nielsen’s demographic reporting, advertisers will be assured that every ad run on the Virool platform is not just viewed, but also seen by their desired audience within Nielsen’s dataset.
Nielsen Online Campaign Ratings measures the audience of digital advertising campaigns using TV-comparable metrics. With this approach, Nielsen is able to provide comprehensive reach, frequency and gross rating point (GRP) metrics including demographics such as age and gender. The advanced panel and demographic data allows Nielsen to provide vital delivery information inflight to agencies, advertiser and publishers.
“At Nielsen, we are committed to bringing consistent cross-platform metrics to the marketplace,” said Andrew Feigenson, Managing Director, Digital at Nielsen. “We are pleased that Virool has embraced Online Campaign Ratings and are excited to collaborate with them to give their customers a complete look into their digital ad campaigns.”
About Virool Inc.
Virool is a programmatic video distribution platform for individuals, small businesses, and big global brands and their agencies. With custom players that enable one-click social sharing, advanced targeting, and a 100% transparent analytics platform, Virool promotes long-form digital content both programmatically and through direct native placements. More than 30,000 global paying customers have trusted the Virool platform to promote over 60,000 video advertising campaigns worldwide. Founded in 2012, Virool has raised $6.62M in seed funding from a collection of top VC firms and angel investors. It is the biggest seed investment that any Y-Combinator graduate has ever received.