Introducing InLine

An outstream video ad unit for
desktop and mobile web

Get InLine

Vertical Desktop

Vertical Reveal

Mobile Inline

Form & Functionality

It’s no secret – premium online video inventory is scarce. Whether you’re looking to promote your video online or generate revenue through video on your own web properties, there’s only so much to go around. Enter InLine: a new way to create premium, in-content video inventory in a format that’s ideal for publishers, advertisers and users.

Embeds video natively within editorial content
Launches only when video area is viewable
Plays sound upon user-initiated mouse hover
Pauses when user scrolls away and continues when back in-view
Creates high-value video inventory out-stream
Solves the problem of sold out pre-roll
Large player size, up to 640 x 400
Available on desktop and mobile web
VAST compliant

Benefits for Advertisers

Premium Placements
Embed your video in the heart of premium editorial content to draw maximum user attention and ensure brand safety
Guaranteed viewability
Ensure your video plays only when in-view: the video pauses if the user scrolls away, and continues when back in-view
Large player size
Maximize impact by placing your video in a large-format player (up to 640x400)
Superior Performance
Drive engagement metrics beyond impressions and clicks with completed views and average 2% click-through-rate

Benefits for Publishers

New Inventory
Creates limitless video inventory within your most prized asset: premium editorial content
Direct Sales
Available as a direct sales tool. Empower your sales team to monetize video beyond current inventory on-site, commanding high CPMs
Additional demand
Available as a backfill tool, utilizing Virool’s 60,000+ first - party video campaigns and trusted demand partners
User Experience
Launches when the video area is viewable, plays sound only upon mouse hover, and dissolves back into the page upon completion