Getting your viewer to engage with your product or video
The first thing you can do is to make the first 15 seconds the most engaging part of the video. Your viewers are most likely to stick around and watch the remainder of your video if the introductory content is great quality and compelling.
The second thing you can do is to include a strong call to action in your campaign. The following are examples of how you can achieve this:
- During your campaign design phase, include a custom link to your product or website.
- Title your link in such a way that your viewer wants to click on it, not just read it and ignore it. For example, instead of titling your link "John Smith's Music Video," title it "Watch my crazy music video here!"
- Add a custom link that directs viewers to a product sale as well. For example, if you are selling ebooks, then include the purchase link. Make sure to tell your viewers that they can buy your product by clicking on the link.
- Set your custom link to your social media page, like Facebook or Twitter. Ask your viewers to follow you on Facebook or Twitter. Incentivize them to follow you by offering deals, discounts or prizes if they follow you. For example, your video description could say: "Get a $10 discount if you follow me on Facebook."