Here are few viral video promotion tips that I gave to client who is promoting video for his book trailer on Virool:
There are a couple of things to remember when marketing your video on YouTube:
In order to properly answer this question, I feel compelled to divide into two parts: organic techniques and paid techniques.
Building YouTube subscriber (viewer) list organically:
1. Create a list of keywords -
First thing you should do is a create list of keywords that you want to target with your video. You can use Google’s Keyword Traffic Estimator (https://adwords.google.c
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The viral loop for sharing videos is much higher than that of sharing pictures. You don’t need to watch a picture in order to share it, you can see it, engage it with it instantly and share it. With video, you have to consciously spend 2-5 min watching it before you can share it. So the viral loop has higher barriers to entry. As such, there is no way video will become as popular as picture sharing. It’s just harder, and an average user can share 1000 pics in a day and probably only 20-30 videos.
One of the best speeches that I heard after the person received a book deal from a top publisher and eventually became #2 New York Times Best Seller, was Gary Vaynerchuk’s speech at Web 2.0 Expo in New York:
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I would recommend working with two different firms to produce a viral video: a video production and a video seeding companies.
1. Video Production:
2. Video Distribution:
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There are a number of seeding agencies in the U.S., among the most popular ones are Virool (www.virool.com), Feed Company (www.feedcompany.com), ShareThrough (www.sharethrough.com), Jun Group (www.jungroup.com), AlphaBird (www.alphabird.com) and Viral Factory (www.theviralfactory.com). Two U.K. based seeding agencies have recently introduced their services in the U.S.: ViralFactory and Unruly Media.
The biggest problem with all those agencies is that they are expensive and overcharge per view. For example, Unruly Media, Feed Company and ViralFactory have starting budgets of $100,000. They also tend to charge somewhere around $.20-$.25 per view and deploy your campaign only 2 weeks after you begin working with them as they have a media team doing research for those 2 weeks on websites (mostly blogs) where they could potentially publish your video. » Read More
If you look carefully at Kickstarter and the most successful fundraisers that they have had, you will notice that all of them had a well produced video and that video was promoted on other sites.
Why video?
What you have to remember is that in order to get people interested in your cause, you need to engage them with whatever you are doing. The best way to do that is through video. The more professional the video you produce, the more engaged and more serious people will be about your cause.
How do you reach people through video?
The beauty of the video is that it can » Read More
Google was recently caught using Unruly Media agency for promoting its own product. Google Chrome video was advertised on blogs without clearly specifying that it was paid advertisement- something completely against Google’s own guidelines. The whole story is described in detail here.